Blu Cru

In 2013, BLU CRU began as a simple initiative designed to support Yamaha’s racing efforts and top-level teams. While it was initially racer-focused, an unexpected social movement took shape as everyday Yamaha owners claimed BLU CRU as their own identity.

This passion inspired us to evolve BLU CRU into a broader customer loyalty initiative focused on Racing, Training, and Family.

Now, BLU CRU has become a global initiative with international collaborations, training camps, and events designed for every rider.

Customer Appreciation Days

Join us for a ride, a demo, or just an opportunity to talk bikes

Racing

Keep up to date with the insiders of our sport

Demo Rides

Check out the latest demo rides near you

New Product Launches

Check out some of the latest bikes and accessories from Yamaha

Technical Information Sharing

Tune in for pro tips on riding and bike maintenance

INVESTING IN
BLU CRU'S FUTURE

In 2024, Yamaha Motor Canada participated in its first global SuperFinale. Canadian amateur Yamaha riders were selected to participate at SuperFinale in conjunction with Motocross Of Nations.

In 2025, Yamaha Motor Canada headed to the YZ SuperFinale, held at Motocross of Nations at Ironman Raceway in Crawfordsville, Indiana, USA with (3) representatives in each of the 65, 85 and 125 classes.

The Canadian talent showed their true grit by securing a 2nd in the 125 class and a win in the 65 class in an international field.

For 2026 we’ll be putting together another strong team to take on the world in Ernée, France. Will you make the team?

JOIN THE
BLU CRU TEAM

Each year at the Western Canadian Amateur National (WCAN), Eastern Canadian Amateur National (ECAN) and Walton Grand Amateur National Championship (TransCan), Yamaha awards the top point scoring amateur Yamaha rider the use of a YZ of their choice and up to $2500 in parts for the following season.

The Factory Ride Award recognizes bright future stars of our sport and paves their way into the pro class.

Join the ranks of previous winners including Dylan Wright, Jeremy McKie, Tanner Ward, Marco Canella, Asher Brown, Bobby Gravel, Liam Dodds, and 2025 winners Chandler Powell, Jonathan Bergeron, and Travis Gibbs. Who will be next season’s big winners?

RIDE WITH
BLU CRU

Each year, Yamaha holds 3 corporate sponsored Rider Appreciation Days for customers in the West, Central and Eastern regions.

Rider Appreciation Days are a thank you to our loyal customers and provide a fun and casual day at the track doing what we love.

Yamaha owners are invited to enjoy a free day of riding courtesy of Yamaha! Other activities can include demos of new YZ models, new product displays, clinics by our top pros, and a free lunch.

BLU CRU

What is BLU CRU?

When you join BLU CRU, you’ll be the first to know about exclusive events and promotions