Why Yamaha

With over 65 years of marine engineering excellence, Yamaha has built a reputation for reliability, durability, and performance. As a "Kando Creating Company," Yamaha is driven to move people with products that deliver excitement, trust, and lasting satisfaction.

Since 1995 we have been fine-tuning our design and technology to create the gold standard for family fun on the water. And Yamaha is one of the few boat manufacturers in the world that build all major boat components in-house, with the engine, jet pump, and hull optimized to the length and weight of each specific model.

From the beginning, Yamaha founder Genichi Kawakami set the standard: "It isn’t a product if it isn’t world class." Today, that commitment continues—delivering products and experiences that create value, inspire innovation, and enrich lives worldwide.

Take a closer look at how our innovation sets Yamaha apart and creates a Kando experience for our customers.